Pura Vida is the one stop for all of your holiday shopping November 28th – 30th.  Our Black Friday & Small Business Saturday deals will allow you to shop for everyone on your list.  It doesn’t matter if you have a scuba diver, surfer, or beach goer in the family.  We have gifts for everyone!

Storewide SALE up to 80% off:  Surf, Dive, Swim, Clothing and Gift Cards! (Some exclusions may apply.)

All clearance items will be additionally marked down up to 80% original prices.  Select BRAND name sunglasses are 40% off. All swimwear is buy one get one 50% off. All regularly marked sandals are buy one get one 50% off. Clearance sandals are 50% off. Men’s shorts are buy one get one 50% off, and select cameras including video cameras will be 50% off.

Interested in getting scuba certified? With deals like these, now is the time to sign up for class… Receive a $100 gift card with the purchase of a PADI Open Water Class.

Already certified?  Frequent Diver Cards (FDCs) will include an extra FREE dive.  All BCDs and regulators will come with a FREE boat pass.  Purchase a computer and choose between an FREE boat pass or PADI Nitrox Certification. (PADI materials not included.) Select computers will be 30% off.  Select fins will be 25% – 50% off.

Plus we will be selling a limited amount of gently used regulators with octopus, wetsuits, and gauge consoles!  Everything must go!!!

Not sure what to get?  When you purchase $100 in PVD Gift Cards, you will receive an additional $25 gift card for FREE!

Enjoy the gift of giving!  As a special thank you, when you spend over $100 in the store on merchandise you will receive a $25 gift card to keep for yourself.

Due to dealer restrictions we can not list all of our deals online. So be sure to stop in or call the shop on Black Friday and Small Business Saturday for a full list of all the deals we have in store for you!

We are an authorized dealer for Angel & Anarchy Sunglasses, Atomic, Aries, Costa Del Mar, Dive Rite, GoPro, Hurley, Intova, Quicksilver, Sola Lights, Reef, Roxy, Rusty, Sherwood, Tusa, and Zeagle just to name a few.

With deals like these, why shop anywhere else?